You can find only a few article content that emphasized the integration of blockchain and marketing, a lot more deliberations are required to study the interlinkage among them. Also, the way forward for marketing on account of blockchain integration shall even be carefully examined. As quite possibly the most vital element of implementation of blockchain applications in marketing is privateness and protection, You can find an urgent want of analysis in studying these challenges and proposing frameworks for combating privateness and protection problems on blockchain-based applications.
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Key phrases: blockchain marketing; bibliometric Investigation; co-citations Assessment; key phrases co-occurrence Examination
A hybrid blockchain has check here a combination of centralized and decentralized functions.[72] The precise workings on the chain can vary determined by which parts of centralization and decentralization are used. Sidechains
Consequently, It will probably be demanding to achieve purchaser belief that will help in attracting, partaking and transacting with concentrate on prospects in a very blockchain-enabled ecosystem.